Business and sustainability Essay Example | Topics and Well Written Essays - 1250 words

Business and sustainability - Essay Example However, the introduction of the approach that â€Å"cleantech† offers is something of a different entity entirely. As such, cleantech necessarily refers to the way in which technology can be utilized both as a means of providing a diminished negative impact upon the environment as well as providing a superior level of performance at lower cost. In such a way, cleantech is able to not only benefit the interests of the natural environment but also benefit the interests of stakeholders within the firm that seek to maximize revenue by increasing efficiency and productivity. In such a way, the utilization of cleantech comes to be something of a win – win situation. Whereas it is oftentimes seen that businesses and industry can only maximize profits through increasing production, cleantech necessarily promotes the understanding that changes in technology necessarily promote increase in efficiency that has a positive impact upon overall profits as well as a diminished negativ e impact that the process of production might necessarily engaged the environment. As a function of understanding and describing cleantech to a more full and complete degree, the following analysis will be concentric upon the means by which cleantech is ultimately the definition of a sustainable business. Before delving directly and answering whether cleantech is or is not the hallmark of sustainability, it must be necessary to understand the cleantech, and the application thereof, necessitates that the industry/firm in question be perennially aware and cognizant of whatever changes might be taking place within the technological environment. The reason that this awareness is so necessary is due to the fact that the firm will not be able to integrate with these technological changes and thereby enhance their overall efficiency unless they are continually seeking means by which the process in which they engage can be streamlined. Although cleantech represents an important progression with regards to the way in which business/industry seeks to integrate both with the needs to generate income and the needs to preserve the environment, it would not be fair to say that sustainable business is all about cleantech. The reason for this is due to the fact that sustainability and business cannot and should not be defined based upon cleantech alone. In such a way, cleantech should be viewed as a process and means whereby a firm/industry can seek to benefit itself with the tangential benefit of benefitting the environment. Although this is a net positive for all players involved, it nonetheless does not have sustainability as its primary mission or goal. Instead, it merely allows for the ancillary benefit of environmental consciousness. An obvious example of the way in which cleantech works in order to benefit both the company and the environment would necessarily be the utilization of a better and more efficient process of production than had previously been employed. Mor eover, the process itself is not the sole contingent category; instead, the actual inputs to the process or the building or facility within which the product is created can also include components of cleantech. In short, cleanteach is not restricted to a simplistic understanding of the components of any particular project. As such, the range and scope of materials and processes which it includes is so broad as